Thursday, 11 February 2010

Evaluation Question 7

Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product?

Photography: I found that sharing my ideas and receiving feedback from rock music fans enabled me to find out what they would like to see, which enabled me to tweak the magazine to make it better. This was the case with the pictures (particularly with the models’ opinions on their pictures, which had to be re-shot, and the teacher’s opinions on the layout of the front cover), so I have also learned that varying shot sizes, distances and layouts affect the interests of the reader. It becomes somewhat plain and boring to see the same shots over and over agin. As a result in the main task I made the images a lot larger and more eye-catching using different styles and layouts. This was evident in the preliminary task since the images were all varied.

Style/Layout: I have developed a more in-depth understanding of how to use Photoshop. I placed the main pictures into Polaroid frames and stickers as well as adding borders, which demonstrates a much clearer knowledge than simply rotating the image. I found immediately that the style set the demographic for the magazine, so looking at numerous media texts and magazines; I found that the layouts consisting of a darker colour scheme, a gritty, angry font and an “in yer face” attitude were aimed towards the rock music genre. I also acknowledged that rock music magazines had a more “rebellious” layout, where font was aligned on the other side; images weren’t perpendicular or parallel to the page and so on. I used both of these in my main task to create a more realistic looking magazine that would appeal to my target audience. My preliminary magazine looks far too plain as it only demtions 2 articles, as well as the features.

Font: As mentioned, I found that a gritty, angry font would appeal more to my target audience. This was not the case in my preliminary task as I felt that the font used looked good, but didn’t fit the requirements or suit the demographic the magazine was aimed towards. I researched varieties of fonts and chose some that would suit the style and mood of my magazine and posted them on a mood board (which is viewable on my blog). I chose this font because I felt it was more suitable for a rock magazine since it looks graffiti-like and angry.

Models of address/writing: Based on other magazines I found that the style of writing would attempt to connect with the reader in some way. Based on the rebellious viewpoints of teenagers (which are the highest demographic in the rock genre fan base), they would disagree with a lot of what is written. To counteract this I have chosen to give as little of the magazines opinion as possible. The article only asks questions, and doesn’t give its thoughts, which makes teenagers make up their own mind and adhere to freedom of speech. This was not evident in any of the magazines I had read, so I think that this challenges the present rock genre magazines on the market in that respect. I also learnt to write in the frame of mind of another person. Since I made up the interview, I had to come up with similar answers to the person interviewed and respond as they would. This was not evident in the preliminary task as this was not required.

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