Evaluation Question 3

What kind of media institution might distribute your media product and why?

The media institution I would like to distribute my magazine is Seymour. It is one of the top distributors in the world and partner with companies such as Futurenet and Dennis.

They have experience in distributing consumer magazines in the same league as mine, including Kerrang! -one of the three biggest rock magazine distributors in the world. As a result, my magazine could prepare cross promotions with Kerrang! and other titles.

My magazine would be distributed in the mainstream market in shops such as WH Smith and Asda, as well as music distribution stores such as HMV. This is because the majority of my target audience are likely to shop in these places
-WH Smith because the teenage market are in education, and as a result would most likely purchase school or college equipment there.
-Asda and Tesco because the parents of my target audience are likely to shop there, thus purchasing the magazine for their son/daughter.
-HMV because a music store seems like a logical place to distribute music magazines. My target audience may also shop there.