How does your media product represent particular social groups?
Demographic
The demographic for my magazine is mainly aimed towards the teen males, because there are statistically more male rock fans than female, and the majority of rock fans are between 13 and 19. As a result I have placed a teen band on the cover so that the audience feel more relatable. The social status is those in education, as well as C1C2DE. They are most likely to be rock music fans and as a result the magazine is aimed more towards them.
Psychographic
In terms of psychographics, mainstreamers and aspirers are primarily targeted since the featured bands are mainstream rock bands, and since the audience mainly consists of teens, they may also want to be like the bands.
My magazine will attempt to somewhat convert the rock stereotype, since the majority are negatively represented. Since these subcultures are part of the target audience, they are positively represented.
The magazine has a pro-consumerist stance. Advertisements will be used, but not so much that it becomes the majority of the magazine.
Tuesday, 16 February 2010
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